Dear Valued Customer,
As you are aware, APL is now a member of the CMA CGM Group.
Due to the strength of the APL brand, the Group’s leadership team has decided to maintain operating both APL and CMA CGM as separate and competing commercial brands.
In other words, APL and CMA CGM will continue to price for their business services and serve their respective sets of customers independently from each other. As far as business interactions with our customers are concerned, it is pretty much business as usual for us at APL.
APL values your business, and I sincerely hope we will have the opportunity to support your business the same way we have been. I would very much appreciate that you will continue to extend your bid tender invitation to APL directly, as a standalone brand – even if you are planning to invite another member of the CMA CGM Group. As usual, you can expect APL to respond to your tender independently.
If you have any question or need further clarification, please feel free to reach out to your APL account representative.
We thank you for your continued business and support.
Chief Executive Officer
Mobile: (65) 8299 8132